Alchemy

“The trouble with market research is that people don’t think what they feel, they don’t say what they think, and they don’t do what they say.”   – Rory Sutherland, Author    Book Data Publication Date: May 7, 2019 Print Length: 387 pages  Best Sellers Rank:...

Why We Buy

“If you tell too much too soon, you’ll overload them and they’ll give up. If you confuse them, they’ll ignore the message altogether.”  – Paco Underhill, Author    Book Data Publication Date: 1999 Print Length: 384 pages  Best Sellers Rank: #10 in Market...

Guerrilla Marketing

“Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales.”  – Jay Conrad Levinson, Author    Book Data Publication Date: 1984 Print Length: 384 pages  Best Sellers Rank: #39 in Business Teams (Amazon Books)   #44 in...

Built to Last

“Visionary companies pursue a cluster of objectives, of which making money is only one—and not necessarily the primary one.”   – Jim Collins, Author    Book Data Publication Date: October 26, 1994 Print Length: 372 pages  Best Sellers Rank: #39...

The E-Myth Revisited

“If your business depends on you, you don’t own a business—you have a job. And it’s the worst job in the world because you’re working for a lunatic!”  – Michael E. Gerber, Author    Book Data Publication Date: March 17, 2009 Print Length: 292 pages  Best...

Leading Change

“If your business depends on you, you don’t own a business—you have a job. And it’s the worst job in the world because you’re working for a lunatic!”  – John Kotter, Author    Book Data Publication Date: 1996 Print Length: 208 pages  Best Sellers Rank in...